Agency: Highlite

Client: Varta

Category: Product photography

About: VARTA is one of the most respected manufacturers of batteries, torches, and portable energy sources, which stands out for its innovative approach and quality „made in Germany”. For the purpose of communication in social media a series of photo materials was created, which build brand identity and show use of products in everyday life. Photos taken in outdoor conditions highlight the versatility of VARTA products and their role.The outdoor shots emphasize the versatility of VARTA equipment and its role during travel or active leisure. The interior design creates a homely and cozy atmosphere in which VARTA products are an indispensable companion. This kind of user-generated content perfectly builds engagement with the brand across its channels.