Agency: Highlite

Client: Chrupex

Category: Product photography | Social media

About: The collaboration with Chrupex resulted in stylized product images that supported the flagship product’s presence in retail chains and encouraged customers to interact with the brand in their own channels. „Fruitusie” is a new take on the snack that was popular in the 1990s. The company has retained the traditional recipe of the delicacy, refreshing the packaging and betting on a distinctive image. All the photos create a kind of 'microworld’ in which the corn balls play the main role. The photographs required the creation of appropriate scenography and setting, which affects the imagination of the recipient. For the purposes of brand communication, a photo shoot with small models was also realized, which emphasized the creative context of snack consumption.